What is Stratified Sampling

Guide: Stratified Sampling

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Author: Daniel Croft

Daniel Croft is an experienced continuous improvement manager with a Lean Six Sigma Black Belt and a Bachelor's degree in Business Management. With more than ten years of experience applying his skills across various industries, Daniel specializes in optimizing processes and improving efficiency. His approach combines practical experience with a deep understanding of business fundamentals to drive meaningful change.

Guide: Stratified Sampling

Stratified sampling is a method of sampling from a population. In statistics, this technique is used to divide the population into smaller groups, known as strata, that are distinct and non-overlapping. These strata are formed based on shared attributes or characteristics.

The primary goal of stratified sampling is to ensure that the sample more accurately reflects the population as a whole. This guide will walk you through the essentials of stratified sampling, including its definition, why it’s used, how to implement it, and its advantages and disadvantages.

What is Stratified Sampling?

Imagine you have a big bag of mixed candies – some are chocolate, some are fruity, some are hard candies, and some are gummies. If you wanted to know about the flavors in the bag, picking just any candy with your eyes closed might not give you a fair idea, especially if you grab chocolate most of the time but are really interested in how many fruity or gummy candies there are. Stratified sampling is like first sorting these candies into their types (chocolate, fruity, hard, gummies) and then picking a few from each type to taste. This way, you ensure you try all varieties, not just the ones you might randomly pick more often.

Stratified Sampling2

In statistics, we use stratified sampling to look at a big group of people or things (like our mixed bag of candies) and divide it into smaller groups (strata) based on certain features they share. These features could be anything from age, location, income, etc., depending on what we’re interested in studying. Once we have our groups, we then take a sample from each one. This helps us make sure that our smaller sample represents the whole group accurately, including all its variety.

Why Use Stratified Sampling?

The main reason to use stratified sampling is to get a clearer, more accurate picture of the whole group we’re studying. Let’s say we’re looking at a large school and want to know about students’ favorite subjects. The school has students from kindergarten to 12th grade. If we just pick students randomly, we might end up with mostly high school students in our sample and not enough younger kids, which could skew our results. After all, the subjects available and the interests of a 5th grader can be quite different from those of a 12th grader.

By dividing the students into strata (like grade levels), and then choosing some students from each grade, we make sure every age group is represented. This is especially important if we think that different groups (or strata) might have different preferences or characteristics. It helps us understand the variety within the whole group better and makes our findings more reliable and accurate. Essentially, stratified sampling helps us avoid making broad assumptions based on a sample that might not reflect the whole truth.

How to Implement Stratified Sampling

Implementing stratified sampling involves several detailed steps to ensure that the sample accurately represents the population. Let’s walk through these steps one by one, using simple language and examples for clarity.

Step 1: Define the Population

Stratified Sampling - Step 1-2The very first thing you need to do is figure out who or what you’re studying. This means getting clear about the group you want to learn about. For instance, if you’re interested in high school students’ study habits, your population is all the high school students at the schools you’re focusing on. You need to know who’s included in this group and who’s not, like making sure you’re only looking at high school students, not middle or elementary students.


Step 2: Identify the Stratifying Variables

Next, you decide on the characteristics that will help you divide your big group into smaller, more manageable groups, called strata. These characteristics should be things that are important to your study and can make a difference in the outcome. For example, if you think that students’ study habits might vary by grade level, you would use grade (9th, 10th, 11th, 12th) as your stratifying variable. You want these smaller groups to be as similar as possible internally but different from each other based on the variable you’ve chosen.

For our example we might break the population down in to groups based on favorite color.

Step 3: Divide the Population into Strata

Stratified Sampling - Step 2-2Now, you sort your population into these smaller groups. Each person or item in your population gets placed into one, and only one, of these groups. Using our high school example, you would sort all the students into their respective grades, so all 9th graders in one group, all 10th graders in another, and so on. This helps ensure that each group is clearly defined and separate from the others.


Step 4: Determine Sample Size for Each Stratum

Here, you decide how many people or items to pick from each group. You could do this proportionally, meaning if one group is bigger, you take more samples from it to keep the sample representative of the whole population. Or, you might choose the same number from each group, regardless of how big the group is, especially if you want to make sure you have enough data from each subgroup. This decision depends on what makes the most sense for your study and what you’re trying to find out.Sample Size Calculator - LearnleansigmaTo help with this you can use our Sample Size calculator which can be found by clicking here or visiting our calculators section.

Step 5: Select the Sample

Stratified Sampling - Step 4-2Within each of these smaller groups, you now randomly pick the individuals or items to be included in your study. This can be done by drawing names out of a hat, using a random number generator, or any method that gives everyone an equal chance of being picked. This step is crucial because it helps keep the sampling process fair and unbiased.


Step 6: Collect and Analyze the Data

Stratified Sampling - Step 5Finally, now you have selected your sample, you gather information from or about them. This could involve handing out surveys, conducting interviews, or collecting data in other ways. Once you have all your data, you analyze it with your specific questions in mind, remembering that your sample was stratified. This means considering the insights from each group separately, as well as looking at the data as a whole, to draw conclusions about your original, larger population.

By following these steps, stratified sampling allows you to get a detailed and accurate snapshot of a diverse population, ensuring that all relevant subgroups are included and properly represented in your research findings.

Advantages and Disadvantages of Stratified Sampling


Increased Precision

One of the main benefits of stratified sampling is its ability to produce more precise estimates than other sampling methods, such as simple random sampling. Because the population is divided into homogenous groups (strata) before sampling, the variability within each group is minimized. This means that the sample more accurately reflects the population, leading to estimates that are closer to the true values for the whole population. For instance, in a study on dietary habits, stratifying the population by age groups ensures that the specific dietary habits of each age group are accurately captured and reflected in the overall study findings.

Ensures Representation

Stratified sampling ensures that every subgroup of interest, no matter how small, is represented in the sample. This is particularly important in studies where certain subgroups may be underrepresented if random sampling were used without regard to stratification. For example, in a national health survey, stratifying by ethnic groups guarantees that minority groups are included in the sample in proportion to their presence in the overall population, allowing for more inclusive and representative research outcomes.


Researchers have the flexibility to allocate more resources to strata that are of greater interest or where more detailed information is needed. This can be especially useful in cases where some strata may require a larger sample size to achieve reliable estimates due to high variability within those strata. Additionally, in situations where some subgroups are much smaller than others, researchers can ensure that these smaller groups are adequately sampled, providing a more balanced view of the entire population.



Implementing stratified sampling is more complex than conducting simple random sampling. The process of dividing the population into strata, ensuring each member is correctly classified, and then sampling within each stratum requires more planning and effort. This complexity can introduce logistical challenges and increase the time and resources needed to design and carry out the study.

Information Requirement

For stratified sampling to be effective, detailed information about the population is required upfront to accurately define the strata. This means researchers must have access to comprehensive data on the characteristics of the population before the sampling process begins, which may not always be available or may require significant effort to obtain.

Potential for Bias

If the strata are not correctly defined, or if the sampling within strata is not properly executed, there is a risk of introducing bias into the sample. For example, if a key characteristic dividing the population is overlooked, or if the method of selecting individuals within each stratum is flawed, the resulting sample may not accurately represent the population, skewing the research findings.


Stratified sampling offers a powerful approach for researchers to obtain detailed and accurate insights from studies involving diverse populations. By ensuring that all relevant subgroups are adequately represented, it allows for more precise and generalizable results. However, the success of stratified sampling hinges on the careful planning and execution of the sampling process, including the accurate identification of strata and the equitable selection of samples from each stratum. Despite its challenges, when done correctly, stratified sampling is an invaluable tool in the arsenal of research methodologies, capable of providing insights that might be overlooked by simpler sampling methods.


A: Stratified sampling is a statistical method used to ensure that various subgroups within a population are adequately represented within a sample. It involves dividing the population into distinct strata, or groups, based on shared characteristics, and then randomly selecting samples from each of these groups. This approach aims to increase the precision and representativeness of the sample by ensuring all segments of the population are included.

A: Strata are chosen based on characteristics that are relevant to the research question and that divide the population into distinct, non-overlapping groups. These characteristics should also be easily identifiable and measurable. The choice depends on the study’s objective and the known or anticipated variations within the population. Common stratifying variables include age, gender, income, education level, and geographic location.

A: The benefits include increased precision of results, as it reduces sampling error by ensuring that all subgroups are represented. It also guarantees representation of all key subgroups, which is especially important in diverse populations. Furthermore, stratified sampling offers flexibility in research design, allowing researchers to focus on specific strata of interest or allocate more resources to smaller, potentially underrepresented groups.

A: Challenges include the complexity of designing and implementing the sampling strategy, the requirement for detailed population information to accurately define strata, and the potential for bias if strata are incorrectly defined or samples within strata are not properly selected. These challenges require careful planning and execution to mitigate.

A: Stratified sampling should be used when a population is known to have distinct subgroups that might have different characteristics relevant to the study’s research question. It is particularly useful when the research aims to understand differences or similarities across these subgroups or when ensuring representation of all segments of a diverse population is critical for the study’s validity and generalizability.


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Daniel Croft

Daniel Croft is a seasoned continuous improvement manager with a Black Belt in Lean Six Sigma. With over 10 years of real-world application experience across diverse sectors, Daniel has a passion for optimizing processes and fostering a culture of efficiency. He's not just a practitioner but also an avid learner, constantly seeking to expand his knowledge. Outside of his professional life, Daniel has a keen Investing, statistics and knowledge-sharing, which led him to create the website www.learnleansigma.com, a platform dedicated to Lean Six Sigma and process improvement insights.

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