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Guide: Key Performance Indicators (KPIs)

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Daniel Croft

Daniel Croft is an experienced continuous improvement manager with a Lean Six Sigma Black Belt and a Bachelor's degree in Business Management. With more than ten years of experience applying his skills across various industries, Daniel specializes in optimizing processes and improving efficiency. His approach combines practical experience with a deep understanding of business fundamentals to drive meaningful change.

KPIs, short for Key Performance Indicators, are like the vital signs for your business or project, showing how well it’s doing on its path to achieving its main objectives. Think of them as checkpoints or markers that help you understand if you’re moving in the right direction. They can cover a wide range of areas, such as sales, customer satisfaction, or productivity, depending on what’s important for your success. By regularly checking these indicators, you can make better decisions, quickly address any issues, and ensure your team is focused on what really matters. Essentially, KPIs are tools that provide clarity and guidance, helping steer your project or business towards its goals in a measured and strategic way.

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What are KPIs

They are specific data points and markers that not only show how well you are doing but also indicate when you might be veering off course. In business, KPIs are used to support both teams and leaders to gauge their progress towards achieving significant objectives. This could involve improving the satisfaction levels of your customers, reducing defects, driving up sales numbers, or improving operational efficiency. Essentially, KPIs are the measurements of progress that keep you aligned with your strategic path, ensuring that every step taken is a step in the right direction.

Why KPIs Matter

The value of KPIs is their ability to provide a tangible measure against which success can be gauged. They can be used as a foundation for making informed decisions, aligning strategies, and tracking progress. Here’s why they are necessary:

  • Focusing Efforts: KPIs highlight the focus of what matters, ensuring that everyone on the team understands the priorities. This clarity helps in focusing efforts and resources on the most impactful areas in achieving the business strategy.
  • Informing Decisions: They offer crucial data-driven insights that enable timely and effective decision-making. By having a clear understanding of where you stand in relation to your goals, you can make adjustments as needed to stay on target.
  • Measuring Progress: KPIs provide a way to track how close you are to achieving your objectives, acting as both a motivator and a guide for necessary course corrections. They help in maintaining momentum towards reaching your targets.

Below are statements about how KPIs help in a business. Drag each statement into the right category: Focus, Decision-Making, or Progress.

Highlights what areas need more work and resources.
Helps leaders change plans based on how things are going.
Makes sure everyone knows what's important right now.
Gives clues on what steps to take next.
Shows how close we are to reaching our goals.
Directs where to put effort for the best results.


[Drag items here under "Focus"]


[Drag items here under "Decision-Making"]


[Drag items here under "Progress"]

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Daniel Croft

Daniel Croft

Daniel Croft is a seasoned continuous improvement manager with a Black Belt in Lean Six Sigma. With over 10 years of real-world application experience across diverse sectors, Daniel has a passion for optimizing processes and fostering a culture of efficiency. He's not just a practitioner but also an avid learner, constantly seeking to expand his knowledge. Outside of his professional life, Daniel has a keen Investing, statistics and knowledge-sharing, which led him to create the website learnleansigma.com, a platform dedicated to Lean Six Sigma and process improvement insights.

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